Brief: Plant Candy
Plant-Based Health & Wellness Company
Plant Candy, a New York City-based plant-based food company, empowers individuals to enjoy delicious, healthy meals that are easy to prepare and share. More than a wellness brand, Plant Candy fosters a joyful, vibrant community passionate about embracing a plant-based lifestyle. Their mission extends beyond nutrition—they seek to create an experience rooted in flavor, community, and well-being.
Oathic partnered with Plant Candy to craft a visual identity that would embody their values, stand out in a competitive market, and translate seamlessly across diverse touchpoints.
The Challenge
The primary challenge was developing a brand identity that authentically reflected Plant Candy’s core values while distinguishing it in a saturated wellness and plant-based market. The identity needed to be bold yet flexible—capable of thriving in multiple applications, from packaging to digital media, without losing its essence.
Additionally, there was a gap between Plant Candy’s mission and how the brand was visually and verbally represented. The brief required translating a rich community and wellness-driven ethos into a succinct, modern, and adaptable identity.
The Approach
Oathic conducted deep discovery and strategy sessions to uncover the heart of Plant Candy’s vision. We explored the competitive landscape, audience expectations, and the brand’s internal mission to identify the core differentiators that could inform the identity.
Initial exploration centered on a sleek wordmark, but multiple iterations revealed the need for a stronger visual narrative. We pushed boundaries creatively to ensure the brand would resonate with both its existing community and new audiences, maintaining a lively, inquisitive, and contemporary vibe.
The Solution
The final solution combined a distinctive logomark with a modern wordmark, reflecting Plant Candy’s story through visual storytelling. Key elements:
• Abstract Monogram:Formed from the initials “P&C,” the mark symbolizes a seed’s growth process.
• The “P”represents the seed’s nutrient store and protective coat.
• The “C” completes the protective coat and shows the plant’s growth path via negative space.
The circular composition embodies Earth, wellness, wholeness, and community.
• Seed Icon: Centered within the letters to signify growth, completion, and life.
• Wordmark: A sleek, modern design aligned with the logomark, incorporating subtle elements from the monogram, particularly in the shaping of the letter “A,” for cohesion across brand assets.
The identity captures Plant Candy’s playful, educational, and wellness-oriented personality while remaining clean, adaptable, and contemporary.
The Outcome
The Oathic-designed identity provides Plant Candy with:
• A distinctive, flexible mark that communicates the brand’s growth and community values.
• A cohesive visual language that can be applied across packaging, digital media, and marketing materials.
• A narrative-driven brand identity that strengthens audience connection and supports ongoing community engagement.
The new identity positions Plant Candy as a confident, recognizable leader in the plant-based wellness space, reinforcing their mission to make healthy living joyful, engaging, and accessible.
Primary Logomark
Custom Wordmark
Typography | Font Direction:
ABCDEFGHIJKLMOPQRSTUVWXZ
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1234567890
Color Palette
Lifestyle Mockups
Brief: Plant Candy
Plant-Based Health & Wellness Company
Plant Candy, a New York City-based plant-based food company, empowers individuals to enjoy delicious, healthy meals that are easy to prepare and share. More than a wellness brand, Plant Candy fosters a joyful, vibrant community passionate about embracing a plant-based lifestyle. Their mission extends beyond nutrition—they seek to create an experience rooted in flavor, community, and well-being.
Oathic partnered with Plant Candy to craft a visual identity that would embody their values, stand out in a competitive market, and translate seamlessly across diverse touchpoints.
The Challenge
The primary challenge was developing a brand identity that authentically reflected Plant Candy’s core values while distinguishing it in a saturated wellness and plant-based market. The identity needed to be bold yet flexible—capable of thriving in multiple applications, from packaging to digital media, without losing its essence.
Additionally, there was a gap between Plant Candy’s mission and how the brand was visually and verbally represented. The brief required translating a rich community and wellness-driven ethos into a succinct, modern, and adaptable identity.
The Approach
Oathic conducted deep discovery and strategy sessions to uncover the heart of Plant Candy’s vision. We explored the competitive landscape, audience expectations, and the brand’s internal mission to identify the core differentiators that could inform the identity.
Initial exploration centered on a sleek wordmark, but multiple iterations revealed the need for a stronger visual narrative. We pushed boundaries creatively to ensure the brand would resonate with both its existing community and new audiences, maintaining a lively, inquisitive, and contemporary vibe.
The Solution
The final solution combined a distinctive logomark with a modern wordmark, reflecting Plant Candy’s story through visual storytelling. Key elements:
• Abstract Monogram:Formed from the initials “P&C,” the mark symbolizes a seed’s growth process.
• The “P”represents the seed’s nutrient store and protective coat.
• The “C” completes the protective coat and shows the plant’s growth path via negative space.
The circular composition embodies Earth, wellness, wholeness, and community.
• Seed Icon: Centered within the letters to signify growth, completion, and life.
• Wordmark: A sleek, modern design aligned with the logomark, incorporating subtle elements from the monogram, particularly in the shaping of the letter “A,” for cohesion across brand assets.
The identity captures Plant Candy’s playful, educational, and wellness-oriented personality while remaining clean, adaptable, and contemporary.
The Outcome
The Oathic-designed identity provides Plant Candy with:
• A distinctive, flexible mark that communicates the brand’s growth and community values.
• A cohesive visual language that can be applied across packaging, digital media, and marketing materials.
• A narrative-driven brand identity that strengthens audience connection and supports ongoing community engagement.
The new identity positions Plant Candy as a confident, recognizable leader in the plant-based wellness space, reinforcing their mission to make healthy living joyful, engaging, and accessible.
Primary Logomark
Custom Wordmark
Typography | Font Direction:
ABCDEFGHIJKLMOPQRSTUVWXZ
abcdefghijklmnopqrstuvwxyz
1234567890
Color Palette
Lifestyle Mockups