— HOW WE DO IT
Unleashing Your Unique Sound and Vision
At Oathic, we help music artists and industry professionals uncover their authentic voice and build meaningful connections through clarity and purpose. Using our VitalVoyage Method™, we craft strategies that ground your brand in its true essence, empowering it to thrive in the dynamic world of music.
We don’t just help you stand out—we help you stand for something. By aligning your artistry or mission with your audience’s passions, we create a message that resonates deeply and authentically. Whether you’re launching your music career, redefining your brand, or amplifying your presence in the industry, we’ll guide you in shaping a story that inspires trust, loyalty, and a legacy that endures.
Strategy-First Philosophy:
A strong brand is built on strategic clarity, aligning vision, values, and visual identity to resonate deeply with your audience.
Collaborative Exploration:
Through immersive workshops and discussions, we co-create a brand experience that authentically reflects your aspirations.
Creative Innovation:
We merge strategic insight with creative innovation, crafting compelling narratives and visuals that captivate your audience.
— HOW WE DO IT
Unleashing Your Unique Sound and Vision
At Oathic, we help music artists and industry professionals uncover their authentic voice and build meaningful connections through clarity and purpose. Using our VitalVoyage Method™, we craft strategies that ground your brand in its true essence, empowering it to thrive in the dynamic world of music.
We don’t just help you stand out—we help you stand for something. By aligning your artistry or mission with your audience’s passions, we create a message that resonates deeply and authentically. Whether you’re launching your music career, redefining your brand, or amplifying your presence in the industry, we’ll guide you in shaping a story that inspires trust, loyalty, and a legacy that endures.
Strategy-First Philosophy:
A strong brand is built on strategic clarity, aligning vision, values, and visual identity to resonate deeply with your audience.
Collaborative Exploration:
Through immersive workshops and discussions, we co-create a brand experience that authentically reflects your aspirations.
Creative Innovation:
We merge strategic insight with creative innovation, crafting compelling narratives and visuals that captivate your audience.
“Ethical strategy is the compass that guides your creative journey, shaping a captivating, unforgettable identity that harmonizes artistry, purpose, and success.”
–Randy Smith
Founder | Principle Brand Architect & Strategist
“Ethical strategy is the compass that guides your creative journey, shaping a captivating, unforgettable identity that harmonizes artistry, purpose, and success.”
–Randy Smith
Founder & Principle Brand Architect
— WHAT MAKES US UNIQUE
VitalVoyage Method™: Your Path to Purposeful Branding
Strategic branding isn’t just about appearances—it’s about transformation. At Oathic, our VitalVoyage Method™ takes music professionals and artists on a journey of discovery, alignment, and storytelling, centered on Vision, Values, and Vitality.
This signature approach uncovers the soul of your music or business, aligning its story with your creative and professional goals to craft a clear, impactful message that strikes a chord with your audience. By shaping authentic narratives and seamlessly integrating them into your strategy, we help you create meaningful connections, earn trust, and leave an indelible mark in the ever-changing music industry.
Vision
We uncover your aspirations and craft a clear vision statement that serves as your North Star, guiding your brand’s message and every step of its journey.
Values
We align your mission with core values, ensuring authenticity and integrity resonate across your brand, fostering deeper trust with your audience.
Vitality
We energize your brand with dynamic, memorable elements that leave a lasting impression and that connect on a meaningful, human level.
— WHAT MAKES US UNIQUE
VitalVoyage Method™:
Your Path to Purposeful Branding
Strategic branding isn’t just about appearances—it’s about transformation. At Oathic, our VitalVoyage Method™ takes music professionals and artists on a journey of discovery, alignment, and storytelling, centered on Vision, Values, and Vitality.
This signature approach uncovers the soul of your music or business, aligning its story with your creative and professional goals to craft a clear, impactful message that strikes a chord with your audience. By shaping authentic narratives and seamlessly integrating them into your strategy, we help you create meaningful connections, earn trust, and leave an indelible mark in the ever-changing music industry.
Vision
We uncover your aspirations and craft a clear vision statement that serves as your North Star, guiding your brand’s message and every step of its journey.
Values
We align your mission with core values, ensuring authenticity and integrity resonate across your brand, fostering deeper trust with your audience.
Vitality
We energize your brand with dynamic, memorable elements that leave a lasting impression and that connect on a meaningful, human level.
“Working with Randy was nothing short of exceptional. His expertise in branding and storytelling is unparalleled.
From the very first consultation, he demonstrated an incredible ability to understand our vision and distill it into a clear, compelling brand blueprint.
The visual identity he crafted for Project 23 Studios didn’t just elevate our aesthetic—it redefined how we communicate with our audience. I can’t recommend him highly enough to anyone looking to transform their brand into something truly remarkable.”
“Working with Randy was nothing short of exceptional. His expertise in branding and storytelling is unparalleled.
From the very first consultation, he demonstrated an incredible ability to understand our vision and distill it into a clear, compelling brand blueprint.
The visual identity he crafted for Project 23 Studios didn’t just elevate our aesthetic—it redefined how we communicate with our audience. I can’t recommend him highly enough to anyone looking to transform their brand into something truly remarkable.”
Elevate your music & message
with a tailored service for your unique needs.
Lighthouse
Identity
for musicians and music professionals
who are ready to build a lasting and transformative brand.
Shine brightly in your industry with a comprehensive brand strategy and visual identity tailored to your unique purpose. This all-inclusive package anchors your music brand with clarity, direction, and a cohesive story that resonates deeply with your audience.
Radiance
Identity
music professionals who want to define their identity while maintaining the core essence of their artistry.
Illuminate your brand with a stunning visual identity that reflects your artistic essence. This package delivers impactful logo designs, cohesive colors, and visual assets to ensure your brand stands out in a competitive industry.
The
Beacon
for musicians & music professionals ready to establish a brand presence with clarity, purpose, and impact.
Launch or refresh your music brand quickly and confidently. The Beacon package provides a purposeful and polished brand identity, complete with a custom logo and guide, to establish trust and connection with your audience.
The
Foundry
for musicians and music professionals
who are ready to build a lasting and transformative brand.
Forge a strong foundation for your music brand with a custom-crafted identity (logo) delivered in record time. Perfect for emerging artists and professionals who need a premium solution without an extended process.
The Brand
Catalyst Session
music professionals who want to define their identity while maintaining the core essence of their artistry.
Unleash your brand’s full potential in a focused strategy session designed to provide clarity, direction, and actionable insights. Ideal for creatives looking to align their goals with a strong, purpose-driven brand.
Your Soul Blueprint
for musicians & music professionals ready to establish a brand presence with clarity, purpose, and impact.
Discover the heart and soul of your brand with a personalized roadmap that aligns your artistic vision with your audience’s values. This introspective process helps you build a brand that feels authentic and resonates deeply.
Elevate your music
& message with a tailored service for your unique needs.
Lighthouse
Identity
for musicians and music professionals
who are ready to build a lasting and transformative brand.
Shine brightly in your industry with a comprehensive brand strategy and visual identity tailored to your unique purpose. This all-inclusive package anchors your music brand with clarity, direction, and a cohesive story that resonates deeply with your audience.
Radiance
Identity
music professionals who want to define their identity while maintaining the core essence of their artistry.
Illuminate your brand with a stunning visual identity that reflects your artistic essence. This package delivers impactful logo designs, cohesive colors, and visual assets to ensure your brand stands out in a competitive industry.
The
Beacon
for musicians & music professionals ready to establish a brand presence with clarity, purpose, and impact.
Launch or refresh your music brand quickly and confidently. The Beacon package provides a purposeful and polished brand identity, complete with a custom logo and guide, to establish trust and connection with your audience.
The
Foundry
for musicians and music professionals
who are ready to build a lasting and transformative brand.
Forge a strong foundation for your music brand with a custom-crafted identity (logo) delivered in record time. Perfect for emerging artists and professionals who need a premium solution without an extended process.
The Brand
Catalyst Session
music professionals who want to define their identity while maintaining the core essence of their artistry.
Unleash your brand’s full potential in a focused strategy session designed to provide clarity, direction, and actionable insights. Ideal for creatives looking to align their goals with a strong, purpose-driven brand.
Your Soul Blueprint
for musicians & music professionals ready to establish a brand presence with clarity, purpose, and impact.
Discover the heart and soul of your brand with a personalized roadmap that aligns your artistic vision with your audience’s values. This introspective process helps you build a brand that feels authentic and resonates deeply.
— OUR TAILORED SYSTEM
Transforming Stories Into Timeless Identities
At Oathic, we believe every music artist & music professional has a unique story to tell. Through our collaborative process, we help uncover and articulate that story, transforming it into a visual identity that resonates deeply and sets them apart.
Case Study: The Whispering Tree—A Harmonious Blend of Vision and Identity
The Whispering Tree, hailed as “one of the most talented duos to take the stage in NYC” by Deli Magazine, is a folk duo celebrated for their evocative lyrics and richly immersive soundscapes. With four recordings and a history of international touring, their artistry is rooted in both personal and political narratives. However, their visual branding didn’t fully capture the essence of their music or the depth of their story.
— OUR TAILORED SYSTEM
Transforming Stories Into Timeless Identities
At Oathic, we believe every music artist & music professional has a unique story to tell. Through our collaborative process, we help uncover and articulate that story, transforming it into a visual identity that resonates deeply and sets them apart.
Case Study: The Whispering Tree—A Harmonious Blend of Vision and Identity
The Whispering Tree, hailed as “one of the most talented duos to take the stage in NYC” by Deli Magazine, is a folk duo celebrated for their evocative lyrics and richly immersive soundscapes. With four recordings and a history of international touring, their artistry is rooted in both personal and political narratives. However, their visual branding didn’t fully capture the essence of their music or the depth of their story.
We partnered with El Kleiner and Elie Brangbour to craft a visual identity that harmonized with their music’s soul-stirring essence.
Through in-depth discovery sessions, we delved into their creative journey, exploring their influences, values, and aspirations.
The result? A custom-crafted logotype and monogram trademark that encapsulates their artistic vision. The logomark—a refined yet organic symbol—represents the connection between nature, storytelling, and their layered soundscapes, while the logotype embodies their elegant yet accessible approach to folk-rock.
We partnered with El Kleiner and Elie Brangbour to craft a visual identity that harmonized with their music’s soul-stirring essence.
Through in-depth discovery sessions, we delved into their creative journey, exploring their influences, values, and aspirations.
The result? A custom-crafted logotype and monogram trademark that encapsulates their artistic vision. The logomark—a refined yet organic symbol—represents the connection between nature, storytelling, and their layered soundscapes, while the logotype embodies their elegant yet accessible approach to folk-rock.
The Transformation
Thanks to this cohesive brand identity, The Whispering Tree achieved:
- Elevated Merchandising: Their new logo seamlessly adapted across tour posters, album artwork, and merchandise, creating a unified look that fans immediately recognized.
- Enhanced Online Presence: The updated visual identity lent a professional edge to their digital platforms, attracting more engagement from both fans and industry professionals.
- Resonant Storytelling: Their branding told a story that paralleled their music’s themes of hope, despair, and social consciousness, forging deeper connections with their audience.
The Transformation
Thanks to this cohesive brand identity, The Whispering Tree achieved:
- Elevated Merchandising: Their new logo seamlessly adapted across tour posters, album artwork, and merchandise, creating a unified look that fans immediately recognized.
- Enhanced Online Presence: The updated visual identity lent a professional edge to their digital platforms, attracting more engagement from both fans and industry professionals.
- Resonant Storytelling: Their branding told a story that paralleled their music’s themes of hope, despair, and social consciousness, forging deeper connections with their audience.
The Impact
With their reimagined brand, The Whispering Tree is poised for their next chapter—creating music that moves hearts and minds while continuing to deepen their connection with fans and industry peers.
Ready to bring your unique story to life? Book a Free Discovery Call today and see how Oathic can help you craft a brand that’s as memorable as your music.
The Impact
With their reimagined brand, The Whispering Tree is poised for their next chapter—creating music that moves hearts and minds while continuing to deepen their connection with fans and industry peers.
Ready to bring your unique story to life? Book a Free Discovery Call today and see how Oathic can help you craft a brand that’s as memorable as your music.
— OUR UNIQUE PROCESS
Your Brand Journey: A Unique Approach
At Oathic, we uncover every brand’s unique essence and transform it into a compelling, purpose-driven identity.
Our tailored approach empowers brands to confidently embrace their voice and create meaningful connections with their audience, inspiring impact and fostering lasting relationships.
DISCOVER
Dive deep into your brand’s essence, values, and aspirations through immersive workshops and insightful collaboration.
STRATEGIZE
Craft a powerful vision and strategic framework aligned with your purpose to steer your brand’s direction.
CREATE
Transform strategy into captivating designs, ensuring your visual identity resonates with authenticity and impact.
LAUNCH
Bring your brand to life across all platforms with seamless integration and ongoing support for sustainable growth.
— OUR UNIQUE PROCESS
Your Brand Journey: A Unique Approach
At Oathic, we uncover every brand’s unique essence and transform it into a compelling, purpose-driven identity.
Our tailored approach empowers brands to confidently embrace their voice and create meaningful connections with their audience, inspiring impact and fostering lasting relationships.
DISCOVER
Dive deep into your brand’s essence, values, and aspirations through immersive workshops and insightful collaboration.
STRATEGIZE
Craft a powerful vision and strategic framework aligned with your purpose to steer your brand’s direction.
CREATE
Transform strategy into captivating designs, ensuring your visual identity resonates with authenticity and impact.
LAUNCH
Bring your brand to life across all platforms with seamless integration and ongoing support for sustainable growth.