— OUR UNIQUE APPROACH
Lighthouse Identity™
For visionary music artists and professionals ready to shine.
The Lighthouse Identity™ is our premium branding experience designed to help music artists and professionals craft an identity that reflects their artistry, connects deeply with their audience, and positions them for industry success.
Through our immersive process, we go beyond aesthetics to uncover the heart of your music career—your mission, vision, and unique sound. We craft a brand that captures your essence, engages fans, and resonates with collaborators, industry professionals, and media outlets. This package builds a cohesive foundation that communicates who you are as an artist and elevates your presence across all platforms, from album covers to merchandise and social media.
The Lighthouse Identity™ is ideal for:
- Established music artists and professionals looking to build a brand legacy that reflects their values and inspires trust.
- Seasoned musicians seeking to rebrand and deepen their connection with their audience while desiring a premium, end-to-end brand strategy and identity experience.
- Music professionals (producers, composers, band managers) looking to align their image with their artistry and goals.
- Artists preparing for major career milestones such as album launches, national tours, or record label attention.
What You’ll Receive:
- Comprehensive brand discovery session to align your purpose, vision, values, and target audience (whether fans, clients, artists, or attendees).
- In-depth brand strategy session to define market positioning, target audience, and brand archetype(s).
- Comprehensive market research to uncover deep insights into your specific audience—listeners, clients, or patrons.
- Business/brand positioning strategy to carve out your unique space in the music industry, whether as a performer, venue, label, or other professional.
- Strategic messaging framework, including:
- Tailored messaging for promotional materials, press kits, or investor communications.
- Brand voice and tone development reflective of your business goals or artistic vision.
- Messaging pillars for releases, events, or key campaigns.
- Full visual identity suite, including:
- Primary trademark/logo design for your brand (album covers, signage, merchandise, etc.).
- Secondary logo variations and lockups for expanded use.
- Cohesive color palette and typography/font system.
- Custom iconography or supporting design elements tailored to your niche.
- Custom pattern development for use in marketing or branded spaces.
- Brand storytelling framework to articulate your mission, vision, and the unique narrative that sets you apart.
- Strategic roadmap to guide long-term brand growth and impact, including campaigns, events, or releases.
- Creative direction/support – i.e. album artwork, posters, etc.
- Social media templates and branded assets for consistent digital presence:
- For artists: concert flyers, streaming platform banners, and album materials.
- For music businesses: event flyers, signage, or promotional assets.
- Brand guide to ensure consistency across all touch-points, from digital platforms to physical materials.
- Delivery of all final assets in multiple formats for print and digital use.
- One-on-one consultation for brand implementation and rollout, tailored to your upcoming releases, events, or campaigns.
- Optional add-on services: website design concept support, merchandise design, environmental branding (e.g., venue signage), or advanced brand activation support (if applicable).
— OUR UNIQUE APPROACH
Lighthouse Identity™
For visionary music artists and professionals ready to shine.
The Lighthouse Identity™ is our premium branding experience designed to help music artists and professionals craft an identity that reflects their artistry, connects deeply with their audience, and positions them for industry success.
Through our immersive process, we go beyond aesthetics to uncover the heart of your music career—your mission, vision, and unique sound. We craft a brand that captures your essence, engages fans, and resonates with collaborators, industry professionals, and media outlets. This package builds a cohesive foundation that communicates who you are as an artist and elevates your presence across all platforms, from album covers to merchandise and social media.
The Lighthouse Identity™ is ideal for:
- Established music artists and professionals looking to build a brand legacy that reflects their values and inspires trust.
- Seasoned musicians seeking to rebrand and deepen their connection with their audience while desiring a premium, end-to-end brand strategy and identity experience.
- Music professionals (producers, composers, band managers) looking to align their image with their artistry and goals.
- Artists preparing for major career milestones such as album launches, national tours, or record label attention.
What You’ll Receive:
- Comprehensive brand discovery session to align your purpose, vision, values, and target audience (whether fans, clients, artists, or attendees).
- In-depth brand strategy session to define market positioning, target audience, and brand archetype(s).
- Comprehensive market research to uncover deep insights into your specific audience—listeners, clients, or patrons.
- Business/brand positioning strategy to carve out your unique space in the music industry, whether as a performer, venue, label, or other professional.
- Strategic messaging framework, including:
- Tailored messaging for promotional materials, press kits, or investor communications.
- Brand voice and tone development reflective of your business goals or artistic vision.
- Messaging pillars for releases, events, or key campaigns.
- Full visual identity suite, including:
- Primary trademark/logo design for your brand (album covers, signage, merchandise, etc.).
- Secondary logo variations and lockups for expanded use.
- Cohesive color palette and typography/font system.
- Custom iconography or supporting design elements tailored to your niche.
- Custom pattern development for use in marketing or branded spaces.
- Brand storytelling framework to articulate your mission, vision, and the unique narrative that sets you apart.
- Strategic roadmap to guide long-term brand growth and impact, including campaigns, events, or releases.
- Creative direction/support – i.e. album artwork, posters, etc.
- Social media templates and branded assets for consistent digital presence:
- For artists: concert flyers, streaming platform banners, and album materials.
- For music businesses: event flyers, signage, or promotional assets.
- Brand guide to ensure consistency across all touch-points, from digital platforms to physical materials.
- Delivery of all final assets in multiple formats for print and digital use.
- One-on-one consultation for brand implementation and rollout, tailored to your upcoming releases, events, or campaigns.
- Optional add-on services: website design concept support, merchandise design, environmental branding (e.g., venue signage), or advanced brand activation support (if applicable).